Thursday, September 30, 2004

customer service is key!

What's the most important thing about running a business?

customer service!

No matter what happens you have to make sure that your customer's have a great experience at your store, whether its an actual store or its an online store. either way you have to make sure that they have a pleasant experience. That way they are more likely to tell their friends which is the best marketing there is.

Our company is definitely customer-centric. We redesigned our website and processes as well as products through customer suggestions and comments. This has helped us greatly increase our ability to reach other customers and markets.

I had always thought that great customer service and experience was one of those things that was a universal given in the business world. Yet when I shop at other onlne stores or even physical stores, I think many of the employees and managers have forgotten this. I am rarely greeted upon entering any store, the employees there don't smile or even say thank you or have a nice day.

These have become some small things that I come to expect when I'm spending my hard earned cash, whether it's on pet food or a hamburger. It seems that more people just seem down or just don't give a care about their job. This is a potential hazard for the company if their front line of customer service are these high school kids that just don't care. That sends a deep message to the customer. It says this company sucks, the product sucks, just leave.

I have in fact been known to do this. If a worker or something doesn't greet me or seems to be avoiding me, I will leave the place immediately.

So word of caution to everyone old and new...make sure that your employees are happy because without them, there wouldn't be a company, and if they are miserable, then they will make the customers miserable. This is just a given, so make sure that you treat your employees well whihc inturn, they will offer the customers the best experience there is.


0 Comments:

Post a Comment

<< Home