in the beginning

In a couple of weeks, it will be the 1 year anniversary of the launch of my company, Paper Street Teas. Although it wasn't called that. We started out as Teanas Tea Co. and then ran into some trademark issues. But we have that resolved and are moving forward to become the greatest tea company of all time!

We had gone through quite a bit of changes. Aside from the name change, we went through packaging changes, logo changes, marketing tactics, and much much more. But the one thing that hasn't changed is our gourmet teas and customer service.

I can't beleive how far we've come. So many people said we wouldn't succeed, but we knew better and we pushed on. It's definitely been rough for us since our funding came from our savings and whatever we could sell to start this company. I'll tell you this...it wasn't that much. But it drove us to be really creative with our marketing and to make sure that we spend our monies on things we really needed. Of course we had a few blunder purchases, but that's ok. How can you learn without making mistakes?

Tradeshow after tradeshow after tradeshow...I love it because with each new tradeshow, we see how much bigger the tea industry is getting, and how we are really in the beginning of the new wave of tea drinkers.

I know that I'm writing this to not only keep track of our progess, but to also just reflect on what has been done thus far.

That's it for now. It's late and there is still much work to do. Do a recap of the year soon.